Rapper Files Petition Claiming UMG Manipulated Streaming Services to Make Lamar’s Diss Track Go Vira Drake is taking his longstanding feud with Kendrick Lamar to the courtroom, filing a petition that accuses Universal Music Group (UMG), the label behind both artists, of orchestrating a payola scheme to make Lamar’s diss track, “Not Like Us,” go viral. The Toronto rapper’s petition, filed on Monday, alleges that UMG manipulated streaming services, including Spotify and Apple, to boost the track’s visibility and influence its popularity. According to the filing, Drake’s company, Frozen Moments LLC, claims that UMG paid Spotify to push “Not Like … Continue reading Drake Accuses Universal Music Group of Payola Scheme to Boost Kendrick Lamar’s “Not Like Us”