Ashley Graham, the trailblazing model known for championing body positivity, made a powerful return to the runway at the 2024 Victoria’s Secret Fashion Show. However, the decision to participate wasn’t automatic for the 36-year-old model. In an Instagram post shared a day after the event, Graham revealed that she initially hesitated to join the show due to the brand’s past exclusionary image.
“When @victoriassecret first reached out, I’ll be honest—I hesitated,” Graham wrote in her heartfelt post. “For years, the brand didn’t feel like it was made for someone like me. Their vision of beauty seemed narrow, as if everything they created was for just one type of body—and it wasn’t mine.”
Her decision to join the iconic fashion event followed an important conversation with the brand’s leadership. Graham explained that after discussing the brand’s evolving ethos, she witnessed a commitment to body diversity that felt genuine and long-lasting. “They were excited to have me join the show and assured me this wasn’t just a one-time thing. The curve models weren’t just a symbol—VS genuinely wanted to be part of the body diversity revolution,” she shared.
During the show, Graham confidently strutted down the runway in a stunning black lace bodysuit, paired with a sheer robe and large gold, flower-embellished wings. Her appearance alongside models like Gigi Hadid, Bella Hadid, Adriana Lima, and Behati Prinsloo marked a significant shift for Victoria’s Secret, signaling the brand’s more inclusive direction.
Reflecting on the experience, Graham said, “I said yes to represent ALL OF US, to show up for every body that’s ever felt unseen. And that’s a journey I’m proud to walk.”
Before stepping onto the runway, Graham shared her excitement with PEOPLE, expressing her enthusiasm for this important moment. The 2024 Victoria’s Secret Fashion Show, which saw the return of beloved figures like Tyra Banks and featured an unforgettable performance by Cher, was a celebration of diversity in all its forms.
Graham’s participation in the show symbolizes a pivotal step forward for an industry that has historically struggled with inclusivity. Through her presence, she continues to inspire others by representing beauty beyond traditional norms—pushing the boundaries of what the fashion world deems as “runway-worthy.”
With her words and actions, Ashley Graham remains a vocal advocate for change, ensuring that every person, regardless of their shape or size, feels seen and celebrated.
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